The Three Ps of Promotional Photography

The 3 Ps of Promotional Photography for your website

Many forms of advertising are available to businesses…..television, trade shows, brochures, networking, radio, social media, word-of-mouth…..but the medium that is most accessible to everyone, and that you have the most control over, is your website. Anyone, whether they are local to your business or on the other side of the world, can access your business via your website.

For the majority of businesses, a website is an essential marketing tool for showing potential clients who you are, what you offer, and that your businesses is established. Investing in a good website designer and creator is worthwhile, and all good website designers will insist on great photos to showcase your business. The overall quality of your website should reflect your business. Informative text should answer simple questions before a potential client even contacts you (who, what, where kind of questions). Every page of your website should have photos that help to communicate your written information.

The three Ps of choosing your website photos are:
1: Premises. Photos of the front of your premises and inside the main rooms/areas is ideal for clients to familiarise themselves with your business.

2: People. Portraits of your staff/team either on your ‘Contact Us’ or ‘Our Staff/Team’ page are a great way for potential clients to begin to get to know who you are. Don’t hesitate to ask clients to be in photos as well. Photos of staff greeting clients/customers at a front counter, serving customers in a retail store, or other activities that are key to your business that also include your clients help your website viewers connect with you.

3: Products (and/or services). Showcase your products by having photos that show the entire product as well as photos that detail their features.

I can supply both high-resolution and web-sized digital files for commercial clients. This ensures that you have files that retain quality and sharpness for printing enlargements such as signs and banners, and files that will load quickly on your website.

Please contact me to talk about your needs and receive a quote.

The Three Ps of Promotional Photography

Categories: Blog
Tags: promotional photography

More Blog Posts…

Project Brief:
Bring a fresh new look to Riverland Towing’s website with new photos that show their trucks, what they can tow, who is part of the business, and what happens behind-the-scenes.
*This gallery does not contain the entire collection of images supplied.

Project Brief:
Create a collection of photos that represent the relaxation and care experienced at Raindrop On 26. Include close-ups of aromatherapy oils, the range of massage techniques used, and portrait of Emily.
*Not all photos supplied to the client are included in this gallery.

I have a wide range of clients who use the photos I create in a wide range of ways. Lots of them use their photos

Project Brief:
Saint Francis of Assisi College is Renmark’s newest private school, teaching students from years 7 to 12 in an engaging and creative environment.
Start a collection of images that show the life of the school in a range of lessons and activities, including classroom learning, sport, school facilities, outdoor and indoor spaces, school principal, front office, and main entrance.
*The photos below are a representation of the images supplied, and not the full collection.

Specialising in business-to-business photography, for marketing and promotions, digital and print media.

Berri ~ Loxton ~ Waikerie ~ Renmark ~ Barmera ~ Riverland, South Australia

Barossa Valley, SA ~ Mildura, VIC

© Jannette Fulham • All photos on this website are copyright protected and must not be used without written permission.