Using Your Portrait to Build Trust

When it comes to business, ‘trust’ is one of the key elements to building relationships with your potential clients. Building trust can be done in various ways, but one of the most important ways is to let your viewers see your face. 

Before the potential client has even made a purchase, picked up the phone, or sent you an email, they want to know who they are buying from. Whether it be products or professional services, putting your portrait on your website, social media, and Linked In profile adds authenticity to your business, shows you are serious about the quality of products/services you offer, and makes a connection with potential clients, investors, and collaborators. 

A business portrait should be part of your overall marketing strategy to build brand awareness. Particularly in small communities where you may cross paths with possible clients at your child’s sporting or school event, local community groups, chamber of commerce, or other social and business occasions. You might be surprised at how often someone will say how good it is to put a face to a name when they connect your portrait to your business name.

The more that people can ‘connect the dots’ of who you are, what you do, and where you do it, the more they trust you, and the more likely they are to buy from you.