Tempt them with an experience rather than a product

When promoting your product or service, don’t just show your audience what it is….show them an experience they can have. Sometimes that means showing them how to use a product and what they can create from it, or tempting them with how they will feel while using it. This old-fashioned claw-footed ‘bath under the stars’ at a local Riverland bed and breakfast is the perfect example. A daytime photo of an empty bath just wouldn’t do. However, a twilight photoshoot with soft lights, a great bottle of wine and some local chocolate covered dried apricots is the perfect way to set the scene. The warm colours of the lights and the steaming hot water makes you want to slide in and relax with the wine in one hand and apricots in the other.

One photo is not usually enough to entice your audience to really feel the emotions you want to create. Detailed photos of the fluffy white bubbles on top of the water, the rose petals scattered on the path leading to the bath, and a glimpse into the secluded location all help to draw your audience into taking action and to buy your experience.

It takes planning, preparation, and time to create great photos for your business that highlights the unique experiences that you offer.

To have some great photos created for your business, please contact me today for a quote.

Project Brief:
Photograph the Riverland Musical Society’s performance of ‘Come From Away’, the smash-hit musical based on the remarkable true story of 7,000 airline passengers stranded in a small Newfoundland town in the wake of 9/11, this heartwarming production celebrates the power of kindness, community, and the human spirit.

Project Brief:
Esteemed cook, television personality, and Australian Almonds ambassador, Poh Ling Yeow, was in the Riverland for a book signing of the cookbook that was recently launched in Loxton, followed by a four-course dinner for industry representatives at the Almond Centre of Excellence.
Photos needed to include the meet and greet and book signing event, people enjoying the dinner, key guests, marquee and set-up details, and food.

Project Brief:
Photos of a brand new car dealership premises, including exteriors, interiors, each dealership separately, exterior photo of all three together, workshop areas for archival purposes (not shown below), and management team. Photos are to be used in a range of marketing mediums such as social media, brochures, and website.

Project Brief:
Another new product from 23rd Street Distillery in Renmark, South Australia, was launched at an invitation-only event. “Photographs of people enjoying themselves so that we can use it for promotional pieces for other events we host in the future. Photographs of the product being consumed. Photographs of the Product stand-alone for marketing purposes (e.g. on the bar, or amongst some set-up)”.
*This gallery of images is a selection of photos, not the whole collection.

Tempt them with an experience rather than a product

Tempt them with an experience rather than a product

Tempt them with an experience rather than a product

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