Commercial Photography Is More Than Just Digital Files

Commercial Photography Is More Than Just Digital Files

With the age of technology, the photography industry embraced the digital medium and it has changed the way we capture and deliver images. However, there is still a demand for photos to be printed. Photos can be printed onto an increasing number textures, and sizes are almost limitless.

This increase in technology has enabled more and more customers to shop online and ‘do business’ online, but there is still value in stepping into a ‘bricks and mortar’ business and talking face-to-face with staff.

The desire to enhance this experience and make connections with their customers encouraged a Riverland business to commission some local landmark photos to be printed as a large mural for a wall and another photo to be printed onto four blinds. Instead of looking at a blank wall, or a sign that states they are closed, the business’ clients now have two iconic Riverland photos to enjoy. The photos certainly create a great conversation piece with clients about when they last visited Headings Cliff, and even some reminiscing of the Paringa Bridge during the 1956 flood.

Printing photos to enhance your business doesn’t have to be on such a large scale, although the big ones always get more attention!

Contact me today to have a chat about how printed photos can enhance your client’s face-to-face experience with you and your business.

Commercial Photography Is More Than Just Digital Files

More Blog Posts…

Project Brief:
Photograph the Riverland Musical Society’s performance of ‘Come From Away’, the smash-hit musical based on the remarkable true story of 7,000 airline passengers stranded in a small Newfoundland town in the wake of 9/11, this heartwarming production celebrates the power of kindness, community, and the human spirit.

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Project Brief:
Esteemed cook, television personality, and Australian Almonds ambassador, Poh Ling Yeow, was in the Riverland for a book signing of the cookbook that was recently launched in Loxton, followed by a four-course dinner for industry representatives at the Almond Centre of Excellence.
Photos needed to include the meet and greet and book signing event, people enjoying the dinner, key guests, marquee and set-up details, and food.

Read More

Project Brief:
Photos of a brand new car dealership premises, including exteriors, interiors, each dealership separately, exterior photo of all three together, workshop areas for archival purposes (not shown below), and management team. Photos are to be used in a range of marketing mediums such as social media, brochures, and website.

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Project Brief:
Another new product from 23rd Street Distillery in Renmark, South Australia, was launched at an invitation-only event. “Photographs of people enjoying themselves so that we can use it for promotional pieces for other events we host in the future. Photographs of the product being consumed. Photographs of the Product stand-alone for marketing purposes (e.g. on the bar, or amongst some set-up)”.
*This gallery of images is a selection of photos, not the whole collection.

Read More

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